Should I Use Direct Mail?
Let’s get one fact stated here are the beginning, according to the Direct Marketing Association Statistical Fact Book, direct mail circulation decreases by 1.9% each year.
As we know the entire world has become reliant on communicating via digital methods. Today mail — and by extension, direct mail, is being used less frequently. This is the primary reason why direct mail is still vital. With ANY marketing today there is a chance some will be tuned out.
But compare the crowded online space and frequent use of ad blockers to direct mail marketing. Direct Mail in general man not be utilized by as many businesses — any direct mail advertisement will stand out much more. For instance, you might get a few hundred emails a day, but less contact via traditional mail.
Which medium is more likely to get you noticed?