The way people live, shop, and learn has changed… and marketing has to map to that. – Dharmesh Shah
All businesses should come to the realization that instead of the old, outbound marketing methods activities such as buying ads, buying email lists, and hoping for leads is not getting it done anymore. In fact, you’ll probably spend a lot of money and get almost zero ROI.
Today it is much more effective to take an inbound approach in your marketing strategy. One where your company focuses on creating high-quality content; the kind of content that attracts your ideal customer to your business like a magnet.