Use Direct Mail to Complement Other Marketing
Direct mail cannot and should work in a silo. Using the data from direct mail programs and incorporate these in your online marketing mix; your website, social media platforms and video. This will provide a complete picture of the customer’s journey.
The information you gain about prospects and customers through digital marketing should be directly applied to your direct marketing efforts. Direct mail can feed your other channels; a purchase triggered by direct mail enables you to use other marketing avenues to sell additional products to a satisfied consumer.