Direct Mail

Should I Use Direct Mail?

Let’s get one fact stated here are the beginning, according to the Direct Marketing Association Statistical Fact Book, direct mail circulation decreases by 1.9% each year.

So why consider direct mail in your marketing mix?

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Use Direct Mail to Complement Other Marketing

Direct mail cannot and should work in a silo. Using the data from direct mail programs and incorporate these in your online marketing mix; your website, social media platforms and video. This will provide a complete picture of the customer’s journey.

The information you gain about prospects and customers through digital marketing should be directly applied to your direct marketing efforts. Direct mail can feed your other channels; a purchase triggered by direct mail enables you to use other marketing avenues to sell additional products to a satisfied consumer.

Much like email marketing or social media marketing, direct mail marketing is just one part of an integrated marketing campaign.