Having appealing graphics are important. It can draw your audience to your brand. According to Psychology Today, “Positive first impressions lead to social cohesion; negative first impressions lead to biases and social prejudice.”
Social cohesion is the set of characteristics that keeps a group functional, as a unit.
We are extremely ‘social’ nowadays – Social Media is not a trend. It has become how we interact. Doesn’t it make sense to be appealing wherever your audience interacts with your brand?