As a business owner or stake holder in a business, no doubt your have thought about advertising and if it can help your business.  The answer is a LOUD – YES

Advertising with help your business grow. 

For a business to survive attracting new customers is never ending. Advertising helps  you sell more products and services to existing customers, while helping your bottom line by attracting new customers.

Let scan 14 ways advertising can help your business in a relatively short period of time.

Increase Foot Traffic

Who doesn’t want more feet coming across the threshold. For brick and mortar businesses, use local newpapers or other journals, social media and targeted ads. Build local reach and attention.

Generate Leads

For B2B businesses, advertising helps to fill your sales funnel and help you get more leads for your sales force to provide follow up. The customer journey rarely begins with a purchase. So, advertise to build the buzz about your business. Blogging can help to build your rep as an expert. Use blogging to communicate, educate and persuade.

Introduce New Products

Your audience may not know EVERY product you have to offer. Advertising can introduce a new line of product or…

Highlight Product Enhancements

Your audience needs to know about your innovations. Advertising what is new at your business can lead to an increase in sales.

Get Traffic to a Web Page

A brick and mortar business as well as an online businesses, needs a website. Use your website to communicate your products and services. Additionally, think about having landing pages for each product (or the important products). The landing page should have form and contact number only to gather names and email address for future marketing activities.

Improve Brand Awareness

Advertising keeps your business top of mind so consumers think of it when they require a service. This is especially good for service businesses such as HVAC or pest control. This is where social media is great. You have multiple channels to advertising every day! Facebook, Twitter and Instagram can help improve brand awareness.

Spread the Word about a Sale or Special Promotion

For any kind of retail business, advertising can make the public aware of a sale or promotion bringing in more customers in the process. You have multiple channels to help your audience find out all about your sales and promotions.Facebook, Twitter and Instagram can help. But a word of caution, don’t sell every day this may make your audience tune out and potentially away from your media channels.

Drive Immediate Online Sales

Google and Facebook have established pay-per-click avenues, which can bring online sales almost immediately.

Lift Brand Image

Your advertising should attempt to create a favorable mental picture of your company and products in mind of consumers.

Boost thought Leadership or Industry Profile

If you are a consultant or run a tech company and want to be known for your expertise, advertising can help. Native ads can promote your content demonstrating your expertise and building your reputation as a thought leader.  Sponsoring content that features expertise also raises your profile and helps attract industry partners. LinkedIn articles are a great way to achieve leadership.

Announce a Store Grand Opening or other Event

The goal here is to get more foot traffic. Support a local charity and give a certain percentage to the charity with each sale. Again remember to employ social media along with local print media. 

Get Seen by Local Searchers Online and in Phones

For local businesses, it’s vital to be seen in maps search and mobile search. In this way you can be found by those searching for a restaurant, shop or other business right in your area.  Start with a free Google My Businesspage and Bing Places for Business page. But don’t stop there.  Get more visibility by promoting your business with Google or Bing ads.

Make sure your local business’s address, phone, hours and other information is accurately shown across the web to as many directories as possible.

Stand Out from the Competition

Advertising your business help you stand out from the crowd. Your market may be saturated. Take for example Pizza Hut, Papa Johns and Dominos all of whom are often in close proximity to each other. Watch carefully how they advertise on TV, social media and how they use email marketing. PIZZA is what they all sell, but they all do it differently.

Convert Online “Window Shoppers” into Buyers

Here’s a basic, overview of how Retargeting Marketing works:
1) a potential customer visits your website → 2) the customer leaves your site without making a purchase → 3) they continue surfing the web → 4) your ad is displayed on a different webpage → 5) the ad draws the potential customer back to your site, where they then make a purchase.With retargeted ads, they will be reminded of the product by seeing an ad days later. Here is a small look at where you can find a retargeting program –

• Google AdWords Remarketing.
• Adroll. …
• ReTargeter. …
• Facebook Retargeting

What digital marketing building blocks do you need to grow your business? Lots of people will try to sell you a website, or a social media services, or blogging…but what you need is someone who can offer you all those things — and more. That’s what you get with Sunergeo Creative. Everything you need, designed to work together, all from a single partner.