Content Marketing that Speaks to Your Audience
If we as marketers put all our focus on the merchandising and promoting of our “sellable stuff” like we are accustomed to doing, we are going to miss the subtle cues of what our audience wants from our company. When we are doing all the talking (pushing products and our solutions) WE AIN’T LISTENIN’ — we are talking at them.
People are using search engines (no surprise, we hope).
Google now handles at least 2 trillion searches per year. The search giant won’t say exactly how many trillions of queries it processes, other than it’s now two or more. It last claimed 1.2 trillion in 2012. (source: Search Engine Land)
Let’s Talk About Your Content Strategy 678.561.IDEA | 678.561.4332.